To maintain our portion of the market share and to recruit new patients, our practice has used different marketing methods and tactics to promote our practice and advertise our standard of care. We have spent time and energy investigating the types of customers practices are competing for, including patients, referring physicians, employees, and payers. You cannot know enough about your business or competition. We use many different methods when designing our marketing plan, including tactics to develop physician referrals, tactics to develop new patients and maintain current patient volume, and education of the patients, public, and physicians. We will go into more detail in the following pages. We believe that marketing is not doing any one thing well; it is doing many things well all at once. We continually solicit feedback through surveys and going out into the community, from our patients and referring physicians.
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